Tag Archives: social ecosystem

The Social Layer vs The Social Ecosystem

Google+’s is now part of the everyday social network lexicon. A number of brands have taken to try Hangouts as a way to connect with their customers. The ultimate customer panel? Perhaps. Brand business pages are now becoming a de facto part of the social media team’s marketing mix almost as a means to safeguard the brand or else jeopardize the integrity of the company at the expense of being brand-jacked.