This program spans multiple platforms—online, video, content syndication & social networking that delivers peer-to-peer information for CIOs. IBM executives are invited to join the CIO discussion, offering IBM’s experiences and views as thought leaders and great providers of leading edge solutions.

This initiative developed a custom Facebook presence for 1-800-GOT-JUNK’s brand and support of its business objectives. It facilitated a social media strategy that delivered key benefits such as brand awareness, increase of engagement, identification of key concerns and new leads.