Google+’s is now part of the everyday social network lexicon. A number of brands have taken to try Hangouts as a way to connect with their customers. The ultimate customer panel? Perhaps. Brand business pages are now becoming a de facto part of the social media team’s marketing mix almost as a means to safeguard the brand or else jeopardize the integrity of the company at the expense of being brand-jacked.
OnlineSchools.com has put together a great infographic on Pinterest (thanks for the permission to publish on our site!!) Courtesy of: Online Schools
Still surprises me, the number of conversations I’ve had from major companies and brands alike that their social media efforts are being handled centrally by head office either in Europe or the United States. OK, so here comes a bit …
Seems social media (read Facebook) and SEO (read Google, hence Search plus Your World) are on the minds of most social media industry watchers these days.
Not that this is a confession of any sort, but I am about to admit a guilty pleasure – I am now using Pinterest (the visually-appealing social pinboard site that allows you to collect and share the things you love within categories and self-defined boards)…
Customer insight can be gained in the most interesting of places, at a recent event, while sitting down and enjoying my pre-conference breakfast, my fellow conference attendees started asking me questions about the trails and tribulations of how to use and not use social media for their businesses. With commentary ranging from “Well how can social media lead to sales” to “how do you counter negative complaints through social media” to “social media is just akin to a highway traffic update sign, once you’ve seen it, the traffic up ahead has already changed.”
Planes, trains and automobiles. Admittedly, haven’t use many trains in my travels but have taken my fair share of planes and in doing so have visited numerous airports of all shapes and sizes. Frankfurt International in Germany, Doha International, Dubai International, Birmingham, Dallas/Fortworth, John Wayne International Airport (yes, named after the John Wayne, in Orange County, yes that Orange County) even an island airport complete with a 30 sec ferry ride across the harbor to the island terminal.
