Category Archives: Visability Blog

The Social Layer vs The Social Ecosystem

Google+’s is now part of the everyday social network lexicon. A number of brands have taken to try Hangouts as a way to connect with their customers. The ultimate customer panel? Perhaps. Brand business pages are now becoming a de facto part of the social media team’s marketing mix almost as a means to safeguard the brand or else jeopardize the integrity of the company at the expense of being brand-jacked.

CIO Debate Canada

This program spans multiple platforms—online, video, content syndication & social networking that delivers peer-to-peer information for CIOs. IBM executives are invited to join the CIO discussion, offering IBM’s experiences and views as thought leaders and great providers of leading edge solutions.


This initiative developed a custom Facebook presence for 1-800-GOT-JUNK’s brand and support of its business objectives. It facilitated a social media strategy that delivered key benefits such as brand awareness, increase of engagement, identification of key concerns and new leads.