Category Archives: Visability Blog

The Social Layer vs The Social Ecosystem

Google+’s is now part of the everyday social network lexicon. A number of brands have taken to try Hangouts as a way to connect with their customers. The ultimate customer panel? Perhaps. Brand business pages are now becoming a de facto part of the social media team’s marketing mix almost as a means to safeguard the brand or else jeopardize the integrity of the company at the expense of being brand-jacked.

CIO Debate Canada

This program spans multiple platforms—online, video, content syndication & social networking that delivers peer-to-peer information for CIOs. IBM executives are invited to join the CIO discussion, offering IBM’s experiences and views as thought leaders and great providers of leading edge solutions.

1-800-GOT-JUNK?

This initiative developed a custom Facebook presence for 1-800-GOT-JUNK’s brand and support of its business objectives. It facilitated a social media strategy that delivered key benefits such as brand awareness, increase of engagement, identification of key concerns and new leads.